Last updated: 18 October 2026
This privacy policy explains how B.A. CONCEPT collects and uses the personal data of visitors to ba-concept.com and of people who contact us, in accordance with the General Data Protection Regulation (GDPR).
1. Data controller
B.A. CONCEPT SARL, share capital €15,000, SIRET 815 310 479 00044, Rue du Bois de Plantes, 37700 Saint-Pierre-des-Corps, France. Represented by its manager, Laurent Briand. Email: contact@ba-concept.com
2. Data collected
- Through our contact and preview forms: first and last name, organisation, email address, phone number, VAT number (optional), project details (quantity, event date, preferred wood, description) and any files you send us (logo, designs).
- When you place an order: billing and delivery addresses, your organisation’s registration number.
- When you visit the website: audience measurement and advertising data via cookies, only with your consent (see our cookie policy).
3. Purposes and legal bases
- Processing your request and preparing your preview and quote: pre-contractual measures taken at your request (Art. 6(1)(b) GDPR).
- Managing, invoicing and delivering your order: performance of the contract and legal obligations (Art. 6(1)(b) and (c) GDPR).
- Maintaining the business relationship: legitimate interest of B.A. CONCEPT (Art. 6(1)(f) GDPR).
- Measuring audience and the effectiveness of our campaigns: your consent (Art. 6(1)(a) GDPR and the ePrivacy Directive), which you may withdraw at any time.
4. Recipients
Your data is intended solely for B.A. CONCEPT and is never sold or shared. It may be processed by our technical service providers on our behalf: our hosting provider Ex2 in Canada (European Commission adequacy decision, Art. 45 GDPR), our customer management and invoicing tools, our carriers and, with your consent, Google (audience measurement and advertising).
5. Retention periods
- Requests not followed by an order: 3 years from the last contact.
- Customer data: for the duration of the business relationship and 3 years thereafter; invoices and accounting records for 10 years, in line with legal retention obligations.
- Cookies: 13 months maximum; your consent choice is kept for the same period.
6. Your rights
You have the right of access, rectification, erasure, restriction of processing and data portability (Art. 15–20 GDPR), as well as the right to object to processing based on our legitimate interest (Art. 21 GDPR). You can withdraw your cookie consent at any time using the consent management button on the website. Write to us at contact@ba-concept.com; we reply within one month.
You also have the right to lodge a complaint with a supervisory authority (Art. 77 GDPR), in particular in the EU Member State where you live. Our lead supervisory authority is the CNIL in France (www.cnil.fr).
7. Cookies
More information about the cookies we use and how to manage your preferences can be found in our cookie policy.